It's all about the customer experience when it comes to Retail Wayfinding Signage Design: how customers traverse your store, locate what they're searching for, and obtain help if they need it. Best practises for retail wayfinding signage projects include the following: Taking into account the customer's experience while purchasing Designing a user-friendly retail layout and a successful navigation strategy Developing a clear message and the right visuals Supplementing traditional navigational signage with digital displays